Media Madness

Media Madness is the hilarious award-winning children’s book that takes readers behind the scenes to show how different media are made.

Think of it as Marshall McLuhan-meets-MAD magazine!
Download PDF (5.5 MB)


• Alberta Children’s Choice Rocky Mountain Book Award, shortlist
• Information Book Award, shortlist
• National Parenting Publications, Honors Award (Books for Ages 9 & Up)


The Tyee
Maestro of ‘Media Madness’ “Media seriously targets kids, so Dominic Ali wrote a fun defence manual”

Avenue magazine
“Although the colourful book is categorized as juvenile literature (ages 10 to 14), those with an interest in media will find it entertaining regardless of their age—this 25-year-old couldn’t put it down.”

Famous Kids
“Although this book may sound good for you (and it is!) it’s also filled with fun trivia, cool activities and funky cartoons.”

CM Magazine: Canadian Review of Materials
“Max, the book’s loony mascot, falls for all kinds of advertising scams throughout the book, and this, along with the colourful pages bursting with text and drawings, ensures high kid appeal. The book will also appeal to teachers and teacher-librarians for its usability as a media-studies tool….Highly Recommended.”

Quill and Quire
“This cool, colourful, highly visual guide to media covers the territory from TV, music, magazine, and comic books to video games and the Internet.”

Marketing magazine
Worth reading section. “The alternative title to Media Madness: An Insider’s Guide to Media could be “Everything your 11 year old doesn’t really care to know about how TV, newspapers and the Internet work, but probably should.”

Edmonton Journal
“Any teacher exploring media literacy should definitely check this book out.”

The White Horse Daily Star
“For a book at this level, I don’t think much of anything is missing. The text is informative. The illustrations are attractive….All said, it’s an excellent little book that does what it sets out to do in a pleasant and effective manner.”

• The Center for Parent/Youth Understanding
“This great tool designed for middle school students is packaged like a comic book and takes an extremely comprehensive and informative look at how the media works.”

“The adults who review for or read along with or read to these young readers will be entertained on another level, but Max McLoon is talking to kids, really, about how they should look at how they are being blasted by advertising and information in many areas of their lives.”